Everyone deserves to live with human dignity, and this core belief in HDFC Life’s brand identity — Sar Utha Ke Jiyo — led to the birth of our CSR initiative.
As a company, we wanted to create an impact on society not only in terms of business operations but also by developing industry practice of doing business with responsibility. With operational excellence and dedication for customer service, HDFC Life placed itself amongst the top private insurers of India. So, it was time to look beyond business operations and make a long-lasting impact on society. Hence, with the intention to stem a sustainable positive change in the society and to win the trust of our customers, HDFC Life launched the corporate social responsibility (CSR) wing — Swabhimaan — in 2011. Swabhimaan is a culmination of our belief in human dignity.
This principle is further reinforced by our CSR team which follows the ‘people empowerment approach’. We believe in giving utmost importance to sustainability in our initiative, which can be attained by empowering people so that they can tackle their own issues. Going forward, we want to leave long term impressions on the society with our sustainable approach. Our brand identity is truly imbibed in Swabhimaan’s operations through its emphasis on human dignity, empowerment and sustainability.
The genesis of Swabhimaan was both ethically as well as strategically motivated. As a company operating in the country, it was an ethical step to focus our attention on social development and environmental activities.
At HDFC Life, we see CSR as business-as-usual. Swabhimaan is more than just benevolence. It’s also about creating lasting value for our company, stakeholders and for the society at large. This combination of strategy will not only enable growth in business, but will also develop a sustainable model for corporate social responsibility.
Mr. Ghag joined HDFC Life in September 2009 and has been spearheading the Human Resource function since then. Before HDFC Life, he was associated with DHL Express as Head of HR for India and Senior Advisor - Quality and Processes (First Choice Programme) for South Asia. He was one of the important members of the board and has travelled extensively across the globe as a trainer as well as a participant of various management conferences.View Complete Profile
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