With the aim to foster and strengthen our relationship with our customers, HDFC Life launched Swabhimaan Careers. It’s an initiative to build a long-term relationship with customers by offering employment opportunity to the deceased policyholder’s family.
Under this project, HDFC Life pro-actively reaches out to the policyholder’s dependants post settlement of a claim and considers them for an employment opportunity at HDFC Life based on their calibre and fitment. As part of corporate social responsibility, the company offers a fair chance to the dependant to become an HDFC Life employee and lead a financially independent life with dignity.
Talking about this initiative, Rajendra Ghag, Senior EVP & Chief Human Resource Officer, HDFC Life said, “We believe that when a customer buys a policy from HDFC Life, our relationship extends beyond the policyholder to also embrace their loved ones.”
Swabhimaan Careers is one of HDFC Life’s strategic initiatives to build long-term customer relationships. The overall objective of insurance is to compensate the financial loss caused due to untimely death of a bread winner. The emotional loss cannot be compensated. However, by providing a fair employment opportunity to the dependants, we will help secure their future in line with our brand philosophy Sar Utha Ke Jiyo thereby enabling them to live a life of dignity.
Beginning March 2013, HDFC Life has started sending letters to the claimants informing them about this initiative. This letter informs them about the process involved in applying for a job. A dedicated team in HDFC Life is working to support this cause.
Mr. Ghag joined HDFC Life in September 2009 and has been spearheading the Human Resource function since then. Before HDFC Life, he was associated with DHL Express as Head of HR for India and Senior Advisor - Quality and Processes (First Choice Programme) for South Asia. He was one of the important members of the board and has travelled extensively across the globe as a trainer as well as a participant of various management conferences.View Complete Profile
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Swabhimaan Careers is one of HDFC Life’s strategic initiatives to build long-term customer relationships. The overall objective of insurance is to compensate the financial loss caused due to untimely death of a bread winner.
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