Sanjay Tripathy
  • Sanjay Tripathy

  • Sr. EVP - Marketing, Product, Digital and E – Commerce, HDFC Life


Mr. Sanjay Tripathy is the Senior Executive Vice President responsible for Marketing, Product, Digital & E-Commerce at HDFC Life.

Mr. Tripathy joined HDFC Life in 2004 and has been responsible for Marketing Strategy, Brand Planning, Advertising, Communication & Media, Customer Insights, New Product Development, Product Life Cycle Management, Online and Digital Strategy, E-Commerce, Customer Analytics, & Corporate communication. He started his career with GCMMF Ltd. in 1992. Since then he has worked with various reputed organizations like Frito-Lay (PepsiCo), Mattel and Reliance Infocomm before moving on to his current role at HDFC Life.

Sanjay has been honoured with the ‘Marketer of the Year award’ for Insurance category by the International Advertising Association (IAA) in their flagship Leadership Awards, 2014. He has featured in Campaign India ‘The A list 2009, 2010, 2011, 2012 and 2013’ of most influential people in Media, Marketing and Advertising apart from winning several other awards. He is a management graduate from IRMA and is a Board Member at Media Research Users Council (MRUC), an Advisory Board member at DMAi (Direct Marketing Association - India) and a member of the Awareness Subcommittee of the Life Insurance Council.

Blogs by Sanjay Tripathy

    Did you know ?


    Reinsurance is an insurance that is purchased by an Insurance company from one or more other insurance companies to manage the risk. Reinsurance helps in transfer of risk from one insurance company to another. It is also called “insurance for insurers” or “stop-loss insurance”.

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